As it may sound not so important, but trust me it is the most important step towards your business growth. Getting your business on Google My Business (GMB) will help you out in increasing your chances of showing up on Google local search result, Google Maps, and organic search result in general. Already set-up businesses can claim this free business listing on Google My Business and include information about their company such as: their business address, business phone number, business hours, and types of payment methods accepted by them to make the purchase.
If you haven’t claimed or added your business to Google My Business yet, then I strongly recommend you to first go and add your business to GMB by visiting http://business.google.com/.
If you need any help on adding your business to GMB, then click on “How to List your Business on Google My Business (GMB)” where I list down the 8 simple step by step process on how to add your business to Google My Business.
The interesting thing with most the business owners are, that they think, now that they have created there business listing on google their work is done. And they forget that they need to optimize their Google My Business page to generate leads and increase their business ROI.
Yes, that is correct, you need to optimize your GMB listing. You may not have realized that, but there are variety of other features provided by google to optimize your business listing on Google My Business.
The other reason “why you should frequently check your business Listing is”:
It make sure that your business listing is accurate and up to date. By doing this one little thing, Google will place your business on top over others. Yes, it may not sound real, but this work. I tested it out with my other client.
As per the stats and study, there are about 20% of the customers who actually submitted the reviews for the services taken.
Whether you believe it or not, but online reviews help the business grow and stand out of the crowd. The more the business have the reviews the better it is going to perform on the google search result.
Although the online review is not just the part of a conversion process, but it is found that a visitor can actually convert and become a loyal customer for the product or services you are offering.
As much as you want to make your customers happy to get a positive review, but the fact is, you cannot make everyone happy. Whether you want it or not, there is always a chance you will get negative reviews. But the good part is having a few negative reviews sprinkled throughout your business profile can actually help make your business look more “real”.
The study also proves that having a few negative reviews on your profile converts better than having no negative reviews.
But the sad thing is, if you are having too much of negative reviews, then it’s a bad thing for your business to grow. Now at this point, you might need to change your business strategies towards more customer satisfaction.
Recently someone raises a question to me, and I am sure, many of you guys might be having the same doubt. The question is:
Which Review Websites Have The Most Impact in Search?
To be honest with the answer, the reviews sites vary depends on your business location as well as on the region and location of the person searching for your business. But to give you a brief, there are few which I think you should take into consideration:
- Google My Business
- Facebook Business Page
- Better Business Bureau (BBB) [Listing on this website is beneficial if your business is located in United Stated or Canada]
- Yellow Pages
- Trust Pilot
- And the list goes on and on…
There are certain benefits you will get when you list down your business on these websites. When you set up your profile on these websites, your business not only shows up on the first page of the google search result but also you will get a nice high-quality authority backlink to your website which helps in increasing visitors on your site.
This is pretty much everything you need to know about reviews. So without wasting any more time, let’s dive, and learn what On-Page SEO strategy we should use to get visitors on our Business Listing and generate more reviews.